The Frame TV from Samsung offers a versatile and personalized viewing experience. Showcase your own style by choosing from customizable bezel options in multiple colors to seamlessly blend The Frame with your home's decor. Transform The Frame into a beautiful work of art when not in use, with the ability to display lifelike art, photos, TV, and movies in stunning 4K resolution.

The modern, minimalist-inspired profile of The Frame is redesigned to be slimmer with a monochromatic back, ensuring beauty from every angle. The innovative magnetic bezel application makes it easy to switch up the look and feel to suit your mood and space. With 100% Color Volume, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any brightness level.

Samsung's powerful processor takes the viewing experience to new heights, automatically optimizing both picture and sound for a more immersive experience. 4K AI upscaling analyzes the input source to reduce image noise, restore lost detail, and define edges around objects and text. Innovative 16-bit color mapping technology brings dazzling color accuracy, detail, and contrast, even in bright scenes.

The Frame transforms into a work of art when not in use, with built-in sensors that automatically optimize the picture to your environment and turn the screen off when you're away. You can choose from the Samsung Collection or upload your own artwork to reflect your personal style. Complement your artwork with realistic matting options for the perfect look, choosing from 5 mat backgrounds in a palette of 16 colors.

Expanded memory (16GB) provides ample space for all your high-res photos and more. Adaptive Sound+ automatically adjusts audio to enhance everything from dialogue, music, and sports, while the self-calibrating audio ensures the best possible sound no matter where you place The Frame.

The Frame offers flexible placement options, with a Slim Fit Wall Mount that allows you to hang it flush against the wall like real art, and an easel-style Studio Stand that lets you position the TV anywhere in the room, concealing wires for a clean look.

With built-in support for Samsung Bixby, Amazon Alexa, and Google Assistant, you can control The Frame with just your voice, changing the channel, playing music, and more. The Frame is a versatile and personalized QLED 4K Smart TV that seamlessly blends form and function to elevate your home decor.

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